CONSUMER-MARKETING | ACQUISITION

A new report from by Forbes Insights and xAd finds that location-based marketing is strategy that must take priority.

From Benjamin Moore to The Gap to Dr Pepper, here are eight killer brand partnerships among thousands in the marketplace as examples of brilliant marketing.

Seth Barron, head of creative business partnerships at Google|YouTube ZOO, on best practices for content marketing.

Frito-Lay CMO Ram Krishnan is a data-geek at heart. He talks about the enormous roles data and technology play in marketing.

Here are three things to keep in mind when marketing to college students, including Gen Z, over the next several years.

UFC global chief brand officer Garry Cook shares interesting marketing insights into an organization that holds 40 fights each year.

McDonald’s is having fun showing drivers how much easier it is to get to one of its drive through restaurants than to one of its competitors, Burger King

New research from VCU Brandcenter and the VCU School of Business confirms that a education-based marketing strategy works.

That billboard you just motored by may be doing more than just informing you—Clear Channel is tapping into mobiles to track behavior as people pass by.

NBC Universal is replacing advertising on some of its shows this week with content marketing paid for by American Express.