A Handful of Clever Marketing Principles and Pokémon Go Goes Wild
Forbes contributor Jayson DeMers lays out the seven principles for marketing Pokémon Go that marketers can use to promote their own products.
CONSUMER-MARKETING | ACQUISITION
Why Aren’t Childless Women Marketed to?
Childless women and marketing are like oil and water: They don't mix and childless women are wondering why marketers don’t cater to them.
Cross-Channel Marketing: Is There a Quick Fix?
Although cross-channel marketing solutions are discussed, the topic is overwhelming. Learn how to cut through the noise.
Brisk Iced Tea Designs “Pineapple” Sneakers for Sweepstakes
Brisk Iced Tea is launching one of its latest flavors, Pineapple Passionfruit, with a sweepstakes offering its first pair of custom-made sneakers.
Influencer Marketing Benefits, Challenges, Facts: Infographic
This infographic about influencer marketing covers the importance of the tactic to businesses, the benefits, challenges and other information.
Owners of Hostess Twinkies Pitch to a New, Young Audience
Metropoulos & Co. took Pabst Blue Ribbon beer on a turnaround and made a killing. Now, it is looking to do the same with an iconic brand: Hostess Twinkies.
Bud Light Flip Flops on Equal Pay
Bud Light tries to bathe in the halo of taking a stand on paying women as much as men. But then, InBev refuses to talk about equality among its own female employees,
Brand USA’s CMO on Marketing American Tourism
Tom Garzilli, CMO of Brand USA, shares what it's like to market the brand with a spend of about $140 million.
Olympic Amendment Opens Door for Big and Small Brands
A small amendment to the 40th rule of the Olympic Charter has opened the floodgates for brands large and small to develop ad campaigns around Olympic athletes
Kellogg Opens Cereal Bar in New York City
Kellogg is opening its first restaurant on Friday in NYC called Kellogg's NYC.
