Honey Bunches of Oats Launches “THIS. IS. EVERYTHING.” Campaign
The new 360-degree campaign for Honey Bunches of Oats kicks off with new TV spots this month in both English and Spanish.
The new 360-degree campaign for Honey Bunches of Oats kicks off with new TV spots this month in both English and Spanish.
Michael Goldstein, vice president & senior business leader at MasterCard, talks about the challenges of executing global sponsorships.
Marketers like adidas and Audi are finding success immersing themselves in Insta-Communities.
As marketers, it’s important that we understand the lens through which consumers see brands on mobile. As a relatively new channel, not much is known about how our brand reputations impact how consumers interact with us on mobile, and vice versa. A recent survey of consumers sought to understand how mobile affects brands’ reputations. The…
Lessons learned for you to apply to your own marketing strategy and campaign work.
Jenn Grace, a gay marketing specialist, offers tips and insights into how to create campaigns that resonate when marketing to the LGBTQ community.
One of JetBlue’s most impactful consumer marketing strategies has been to remain true to its brand and mission of “inspiring humanity.”
Will Twitter's Promoted Stickers push the embattled social network over the line from red to black? Possibly, but it doesn’t look likely.
Health & Wellness Influencers are highly trusted and credentialed, just one of six key reasons why these influencers should be in your marketing basket.
Olympian Michael Phelps is a star for Under Armour, but appears on the cover of Sports Illustrated magazine wearing Nike sweatpants. Is this a screw-up?