Atlanta-based Cartoon Network is buddying up with ConAgra Foods, Omaha, NE, for two promotions. First up, characters from four different shows will be featured on 22 million Chef Boyardee cans hitting shelves Oct. 7. An instant-win game runs under labels and dangles a top prize of a Cartoon Food Bash for 50 guests with network characters. Packaging also carries codes good for eight Food Bash digital cards that can be collected and traded at cartoonnetwork.com’s Cartoon Orbit.
In January, ConAgra’s Kid Cuisine will tout a Super Power vs. Brain Power promotion that asks kids to vote online for their favorite show (“Powerpuff Girls” or “Dexter’s Laboratory”). Two frozen meals will feature character food shapes. The packaging for these meals, plus six additional meals (five million total) include games and activities and more codes for cartoonnetwork.com. Once kids have collected all eight codes, they can unlock the coveted super C-ring trading card (which will be either a Dexter or Powerpuff toon, depending on which wins). An FSI dropping in February to 20 million homes carries a coupon for Scholastic books. Thirty-second spots on the network support both programs. Frankel, Chicago, handles both for Cartoon Network.
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