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ComScore Acquires ARSGroup As Sales Grow

ComScore Acquires ARSGroup As Sales Grow

Posted on February 11, 2010 by Chief Marketer Staff

Digital media measurement firm comScore, Inc. will acquire the ARSgroup, a communications research agency specializing in measuring advertising persuasion for TV and multi-media campaigns.

ComScore did not reveal the acquisition price, although it did indicate it was an all-cash transaction.

ARSgroup helps advertisers measure, optimize and predict the effectiveness of their advertising messages through its Persuasion methodology. The company

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