CompUSA Woos Small-Business Owners
Tech retailer CompUSA this week launches a loyalty program for small-business owners with a national sweepstakes.
The program, called CompUSA Network for Business, targets small-business and home offices— $70 billion a year segment.
CompUSA is testing a consumer version, the CompUSA Network, in five markets. But it’s the lucrative small-office/home-office industry that’s ripe for a rewards program.
“More than half of small-business owners say technology is business-critical, and 76 percent want service and support from the same retailer where they make their purchases,” said CompUSA Director of Loyalty Marketing Mark Anderson in a statement.
Members pay a one-time $30 fee (priced at $20 for the launch) for a slate of specialized services and to accrue ConnectPoints, redeemable for notebook computers, iPods, plasma screen televisions or CompUSA gift cards.
Members get a free annual computer tune-up (worth $50), members-only sales and free online shipping.
A MemberConnect Preference Tracking service stores details on equipment needs (such as ink cartridges and printer paper) based on past purchases. A members-only Web site lets members track and redeem ConnectPoints, and offers equipment recommendations based on past purchases.
The program launches Sept. 25 online and at CompUSA’s 250 stores with a Win the Ultimate Networking Event sweeps. New members are entered in the random-draw sweeps awarding a $50,000 networking even for clients or customers, including American Airline tickets.
Alliance Data Systems Corp., Dallas, handles the program for Dallas-based CompUSA.
