Complete Mobile Phone Penetration by 2013
In a recent study published by SNL Kagan, the information and research firm indicates that 84% of the U.S. population will have a mobile phone by the end of 2007. This includes consumer, business, and double users. This figure is expected to reach 100% by 2013.
SNL Kagan also reported that cell phone subscriptions in the U.S. is expected to grow at 3% per year over the next ten years, which is faster than the 1% growth that the total U.S. population will experience.
These bold predictions are based upon an expectation of greater data use, including text, online video, and the Internet, especially if these services are partly backed by advertising models in order to take some financial pressure off of the subscriber.
Sharon Armburst, senior analyst at SNL Kagan, says that “If carriers can hold onto their position in the revenue chain, data is poised to give them a second growth spurt.”
The average revenue per user is expected to experience an inflation-paced compound annual growth rate of 1.5% over the next 10 years. This will mean that by 2017, the mobile industry will receive an average of $61.09 per subscriber, compared to $52.38 in August 2007.
Sources:
http://www.webpronews.com/topnews/2007/08/
31/u-s-mobile-penetration-to-reach-100
http://www.radioink.com/HeadlineEntry.asp?
hid=139017&pt=todaysnews
