The U.S. Commerce Department is seeking public comment by May 10 on a series of proposals designed to help direct marketers and others who either are or planning to do business in Europe to comply with the European Union’s directive on electronic commerce privacy protections.
The department plans to use the comments it receives as the foundation of the next round of discussions between David L. Arron, undersecretary for International Trade, and John Moog, his EU counterpart, scheduled for June 21.
Included in the Commerce Department’s proposal is a safe harbor program for U.S. companies offering Europeans opt-out programs that allow them to decide how and when any personal information about them may be used or disclosed; a requirement that companies provide individuals with “reasonable access” to that information to correct inaccuracies, and can guarantee the security of files containing personal information.
Network
