Colgate-Palmolive’s third-quarter sales rose 6.8% to $2.7 billion, due in part to new products and additional marketing support in the U.S.
Colgate’s strongest performance is in its flagship category, toothpaste: Market share is a record 37.3% for the quarter ended Sept. 30, the company reported.
“Our aggressive commercial spending in key countries around the world is showing results…. Toothpaste share is at an all-time record high in the U.S., and our leadership in this core category is increasing in other competitive markets around the world,” said CEO Reuben Mark in a statement.
Colgate credits market-share increases to recently launched Colgate Max Fresh toothpaste (with mini breath strips that dissolve during brushing) and a new spending boost for Colgate Total.
New York-based Colgate’s worldwide sales rose 6% to $7.8 billion for the first nine months.
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