The Coca-Cola Co., Atlanta, will create cocacolastore.com, an online shop designed to expand Coca-Cola’s distribution of branded merchandise. Accessible through Coca-Cola’s homepage, www.coca-cola.com, the new store is expected to open by early summer.
The site will feature Coca-Cola brand products from clothing to cookware to collectibles. Innotrac Inc. will be the e-commerce partner in the venture. The agreement calls for Innotrac to design and develop the site as well as manage all aspects of order processing, fulfillment, and customer care.
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