CM Weekly Email Newsletters

CM Weekly 8/10/19

CM Weekly August 10, 2019 Does it feel like sometimes you just can’t get it right? This week, we take a look at a few spectacular bloopers big brands have recently made when marketing to women. Macy’s tried selling dinner plates designed with portion sizes labeled "skinny jeans," "favorite jeans" and "mom jeans." That debacle…

CM Weekly 8/3/19

CM Weekly August 3, 2019 Are your family vacations idyllic, or more like the Griswold’s adventures? Ours are usually somewhere in between. Still, the risk of kids bickering and Wally World being closed for repairs doesn’t scare off the almost 100 million Americans who will embark on trips this year. We’ve got travel on the…

CM Weekly 7-28-19

CM Weekly July 27, 2019 It’s beginning to feel a bit like Christmas in July, isn’t it? After all, how many people started their holiday shopping during Amazon Prime Day? We’ve got a look at what the etailer’s $10 credit offer to shoppers willing to install Amazon Assistant means for marketers, and thoughts on what…

CM Weekly 7-21-19

CM Weekly July 21, 2019 The heat is on across much of the U.S. this weekend. That makes it a perfect time to stay inside and catch up with the coolest stories that came across our desks this week. After one of its subsidiaries went through a very public bankruptcy last year, FirstEnergy needed to…

CM Weekly 7/14/19

CM Weekly July 14, 2019 Hey, great to see you! Get your slide rule out, because we’ve got metrics on the brain this week. Proving results is top of mind for every marketer today, and we profile five of the best in our new special report, Masters of Measurement. Leaders from L.L.Bean, Ellie Mae, Bacardi,…

CM Weekly 7/7/19

CM Weekly July 7, 2019 Holidays are about enjoying time with family and friends. That’s appropriate, because this week, we’re all about the experience. English actor Clive Owen is the face of SAP’s new campaign, which uses everything from puppies to cramped airline seats to showcase the range of emotions one feels in a day. CMO…

CM Weekly 6/29/19

CM Weekly June 30, 2019 We’ve got the feels this week, as we dive into campaigns and strategies that stir emotions from consumers and marketers. Chelsea Phillips is passionate about inspiring women to own or reject negative labels, and learn to love themselves in the process, The vp of marketing for Beyond Beer Brands at…