CM Weekly June 20, 2022 “Businesses talk a lot about digital retailing wanting to ‘provide an Amazon-like experience.’ However, consumers still want to see, touch and try out many things on their wish list before making a purchase.” —Bard Edson, CMO of CDK Global The above insight rings particularly true with big-ticket, emotionally-charged experiences like…
CM Weekly June 19, 2022 “Businesses talk a lot about digital retailing wanting to ‘provide an Amazon-like experience.’ However, consumers still want to see, touch and try out many things on their wish list before making a purchase.” —Bard Edson, CMO of CDK Global The above insight rings particularly true with big-ticket, emotionally-charged experiences like…
CM Weekly June 13, 2022 Claiming that your brand’s marketing philosophy is “social-first” is one thing. Truly walking the walk is another. Boardroom, the sports business media network founded in 2019 by Kevin Durant’s investment company Thirty Five Ventures, is a shining example of the latter. What started as a series on ESPN+ has evolved…
CM Weekly June 12, 2022 Claiming that your brand’s marketing philosophy is “social-first” is one thing. Truly walking the walk is another. Boardroom, the sports business media network founded in 2019 by Kevin Durant’s investment company Thirty Five Ventures, is a shining example of the latter. What started as a series on ESPN+ has evolved…
CM Weekly June 6, 2022 Chief Marketer’s monthly Marketers on Fire series spotlights high-level marketing executives at the top of their game, leading agile teams, harnessing innovation and embracing the latest marketing trends that move the needle for their brands. Thus far this year, we’ve delved into the data-driven strategies honed by ZenBusiness CMO Ryan…
CM Weekly June 5, 2022 Chief Marketer’s monthly Marketers on Fire series spotlights high-level marketing executives at the top of their game, leading agile teams, harnessing innovation and embracing the latest marketing trends that move the needle for their brands. Thus far this year, we’ve delved into the data-driven strategies honed by ZenBusiness CMO Ryan…
CM Weekly May 30, 2022 Statistics about the importance of brand purpose and its impact on purchasing behavior abound in the marketing industry. Here’s one: 66 percent of online respondents would consider a company’s purpose when deciding to make a purchase, according to Porter Novelli’s 2021 Purpose Perception Study. And the numbers increase when considering…
