Clickers Can’t Zap Brand from TV Commercials

Posted on by Chief Marketer Staff

Researchers at Boston College have determined that brand advertising logos embedded in the center of television commercials are indeed mightier than the TV clicker.

Consumers who fast forward through TV commercials can still be influenced by brand advertising

More

Related Posts

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.



CALL FOR ENTRIES OPEN



CALL FOR ENTRIES OPEN