Circuit City Stores has promoted Samsung veteran Peter Weedfald to senior VP-CMO of the consumer electronics retailer.
Weedfald joined Circuit City earlier this year as senior VP-general merchandise manager for entertainment/content. He had been senior VP-sales and marketing of U.S. consumer electronics and North American corporate marketing for Samsung Electronics America for five years before joining Circuit City.
That stint in merchandising could benefit Circuit City’s co-marketing efforts: “My brief time in the merchandising organization will help to better integrate our merchandising initiatives and vendors into our branding efforts,” Weedfald said in a statement.
Senior VPs-general merchandise managers John Kelly (technology) and Randy Wick (audio and video) will split Weedfald’s merchandising duties temporarily.
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