Lilly ICOS has signed a one-year agreement with bass-fishing organization BASS to make its Cialis brand erectile dysfunction drug a premier sponsor. Financial terms were not disclosed.
Cialis will have a major interactive presence at the majority of BASS (Bass Anglers Sporting Society) events, including the CITGO Bassmaster Tournament Trail, the Bassmaster Elite 50 Series and the CITGO Bassmaster Classic.
The agreement also includes presenting sponsorship of Bassmaster University and a heavy presence in BASS’s television, print and internet platforms. To support the sponsorship, Cialis will create Relaxation and Fan Experience tents in key markets, develop angler tips with expert partners and establish a dedicated Web site.
Cialis will also sponsor a “gear list” as part of the weekly ESPN2 Bassmaster University TV show, will highlight fishing equipment needed for each episode.
Cialis will also activate with signage at BASS events, sponsorship of a Bassmaster University exhibition tent, branding of “relaxation stations,” and its name on a tips booklet that will be available at all 108 tournaments in which Cialis will have a presence.
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