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Liquid I.V.’s First National Brand Campaign Taps Legacy Media Channels and Media Mix Modeling

Reddit’s ‘Explorers Club’ Experience at Cannes Paid Homage to Memes, Redditors and Cultural Movements

Metaverse Marketing: Five Issues for Brands to Consider

Google Postpones Third-Party Cookie Phase-Out to Late 2024

Six Brand Experiences From San Diego Comic-Con

Rumble Boxing CMO on Marketing a Boutique Fitness Brand

Checklist: 13 Elements to Build an Effective Media Monetization Strategy

Four Chief Marketers Dish on Challenges and Opportunities Within Their Businesses

Ghirardelli Turns Classic S’mores Up a Notch in its First Experiential Sampling Tour

Cadillac Discusses Its Immersive Storytelling Vehicle for the LYRIQ, The ELECTRIQ Theater

Pride Month 2022 Activation Roundup: Taco Bell, Jägermeister, Yahoo and More

Using Product Data to Enhance Omnichannel Growth for CPG Brands

Marketers on Fire: Patricia Corsi, Global Chief Marketing & Digital Officer, Bayer Consumer Health

PHOTO TOUR: Cannes Lions International Festival of Creativity’s 2022 Return

It’s Business—And It’s Personal: CDK Global CMO on Delivering Omnichannel Marketing

Listen Up: Five Audio-Centric Experiences From FX, Valspar, Mercedes-Benz

CDPA, CPRA, CPA and Onward: How Marketers Can Prepare For New State Privacy Laws

Brands on Fire: A Chat With Boardroom CMO Sarah Flynn

How The New York Times’ Data Strategy Enables a Full View of the Customer Journey

First-Party, Second-Party and Third-Party Data Defined

Building Successful Brand Partnerships: Three Considerations for Marketers

Marketers on Fire in 2022

How Procter & Gamble’s Programmatic Strategy Is Supporting Black-Owned Publishers

Fears of Inflation Inspire Increase in Buy-Now-Pay-Later Consumer Transactions
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