Chris McDonald has been named president of Pluris Inc., where he will lead all sales and new business development activities, as well as oversee account management for this multichannel marketing technology firm, located in Framingham, MA.
McDonald was formerly executive vice president and general manager for the Abacus cooperative database and marketing analytics division of Epsilon.
His background includes working with retail and catalog markers such as Brookstone, Patagonia and Sur La Table.
He previously held corporate level positions with the telemarketing services firm TeleTech Holdings Inc. and the database marketing firm MBS Insight. He also spent a number years at EDS in various roles.
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