Chivas Regal is sponsoring a 50-city tour in celebration of Playboy’s 50th Anniversary.
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| Chivas Regal sponsors Playboy’s big bash |
An interactive sweepstakes at www.Chivascircle.com/playboy gives consumers a chance to win tickets to the final event, a 50th anniversary party at the Playboy Mansion to be held June 10 in Los Angeles. The contest runs through May 1.
The tour kicked off last month and recreates the “exclusive private club” atmosphere of the Playboy Club in selected nightclubs and casinos across the country. The parties feature historic displays of Playboy memorabilia, live DJs and, of course, Playboy Playmates.
A promotional bus is traveling from market to market where advance ticket purchasing is required to attend—$65 for general admission, and $146 for a VIP ticket at certain venues. VIP tickets include a private one-hour pre-party with the Playboy Playmates, including photo opportunities, three complimentary Michelob Light Drinks, three complimentary Chivas Regal 12, The Glenlivet 12, Jameson Irish Whiskey or Wild Turkey Bourbon cocktails, and a gift bag.
Chivas created a cocktail specifically for the tour—the Chivas BunnyTini—made with Chivas scotch, cherry liquor and orange juice.
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