Chinadotcom Corp., Hong Kong, will manage the e-mail list of Catcha.com, a Web portal generating serving the Southeast Asian market. Catcha.com has 1.1 million registered members.
Chinadotcom will use its e-mail marketing expertise and its sales force, which services nine countries across the region, to manage and broker the 900,000 permission-based e-mail addresses from Catcha.com’s community portal. Catcha.com’s permission-based email database penetrates Singapore, Malaysia, Thailand, Indonesia and the Philippines.
Chinadotcom manages more than 3.2 million permission-based e-mail addresses across Asia Pacific and has access to 28 million e-mail records globally through brokered relationships.