Athletic apparel marketer Under Armour is suiting up for Chicago’s Wrigley Field.
Under Armour has signed a stadium ad deal with the Chicago Cubs and Wrigley Field. The multi-year agreement includes the first signage on the historic ballpark’s outfield doors, and the appearance of Under Armour gear on Cubs star Alfonso Soriano in the Cubs’ own ads.
Paintings of Under Armour’s logo will appear in the outfield in time for the Cubs’ home opener on April 9. The company is making a push into baseball with the recent introduction of baseball cleats.
Soriano will wear Under Armour batting gloves and wristbands during the season, on the field and in Cubs ads.
Wrigley Field, the second-oldest baseball park in the U.S., is famed for its ivy-covered outfield walls. The signage on the doors won’t disturb the growth, which could tick off diehard fans.
“We aren’t messing with the ivy,” an Under Armour spokesperson said.
Baltimore-based Under Armour also has signage rights behind Wrigley Field’s home plate.
The company has a similar deal with Boston’s Fenway Park, the country’s oldest ballpark, where it shares signage space on the Green Monster with The Sports Authority. Under Armour handles advertising and promotions in-house.
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