The Chicago Council of the American Association of Advertising Agencies will host Advertising that Works, a series of seminars and events for the Midwest advertising community. Advertising that Works will run May 28-30 at Chicago’s Navy Pier.
The program kicks off Wednesday, May 28 with an opening reception sponsored by the Chicago Tribune, at which Bill Lamar, SVP, Chief Marketing Officer, McDonald’s USA, will be the keynote speaker.
Thursday, May 29, features four Ideas that Work professional seminars, including a roundtable discussion moderated by Chicago Tribune marketing columnist Jim Kirk.
Friday’s events turn the focus on the student and recent grad. The lineup features two Taste of Advertising case studies, followed by a chance for students to tap into “Confessions of a Recruiting Director”—an interactive presentation hosted by Brad Karsh, president and founder of JobBound, a resume and interview skills-enhancing service.
A full program is available at http://www.aaaa.org/Eablaze/AAAA/events/default.asp
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