Who says recycling is a chore? Online marketers of all sizes are embracing catalog recycling by putting their books up on the Web site as well as in the mail, and they’re reaping new sales as a result.
Consulting firm The e-Tailing Group found last December that among the Web’s top 100 retailers, 66% of those that offered a print catalog had added an e-version to their Web site.
That trend to online catalogs is popping up among smaller retailers as well. Chelsea & Scott Ltd., of Lake Bluff, IL, operates two online shopping sites that market products for parents: One Step Ahead sells infant clothing and paraphernalia; Leaps and Bounds targets parents of toddlers. Both sites let customers
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