AS WAS THE CASE WITH LAST winter’s tsunami, several charities almost immediately began raising money online to help victims of Hurricane Katrina in New Orleans and other affected areas.
For example, food charity America’s Second Harvest collected $1.4 million via inbound telemarketing and its Web site within the first few days of the hurricane, which hit Aug. 29. And Church World Service pulled in more than $221,000 through its site.
Meanwhile, the American Society for the Prevention of Cruelty to Animals sent 250,000 e-mail messages two days after the storm to raise money to rebuild shelters. It hoped to raise $2 million.
AS WAS THE CASE WITH LAST winter’s tsunami, several charities almost immediately began raising money online to help victims of Hurricane Katrina in New Orleans and other affected areas.
Thanks to heavy news coverage on television and in local and regional newspapers, food charity America’s Second Harvest raised $1.4 million through inbound telemarketing and its Web site (www.secondharvesrt.org) within the first few days of the hurricane, which hit Aug. 29, said spokeswoman Maura Daly.
The Chicago organization was planning to distribute more than 1 million pounds of food and water to victims in Louisiana, Mississippi, Alabama and Florida.
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