Channel | Social

So you're thinking about getting a 53-feet-long, doublewide, expandable trailer with a giant, hydraulics-enhanced replica of your product for that national

The best marketing events create an experience in which consumers become so engaged that they drive the event's momentum and its success. The challenge

Go backstage at The Vans Warped Tour and you come home with Yoo-Hoo on your lips. It's funny how a guy can get to like Yoo-Hoo in one afternoon. The distinctive

If you've been to a seminar or cocktail party lately, you know the buzzword du jour is "experiential marketing." In this issue, managing editor Dan Hanover

He may keep going and going, but even that peppy rabbit needs a ride every now and then.Next October, battery maker Energizer Holdings' hippity-hoppity

With its 150-plus malls nationwide brimming with shoppers during the holidays, Indianapolis-based Simon Property Group and partner Pepsi-Cola, whose Joy

For federal employees, Washington DC's summer heat wave was business as usual. For Compaq Computers, it was a marketing breakthrough.Compaq launched a

Shopping Is Thirsty Work The outlet mall moguls at Prime Retail are pinning their promotional plans on cans of Coca-Cola. The Baltimore-based property

Jim Page doesn't think much about the breakfast table these days. Page is the ringleader for Dean Food Co.'s $13 million rollout of Milk Chug, resealable

BOULDER, CO - Schwinn, the self-proclaimed American Classic, has sponsorship partners clinging to it like swarms of bees on a branch. Kraft Food's Tang