PlayStation Wraps Up Summer with Music Tour, X Games
Sony Computer Entertainment America has signed to sponsor the 2003 Sprite Liquid Mix Tour and the ESPN X Games to pitch PlayStation 2 to music and sports
Sony Computer Entertainment America has signed to sponsor the 2003 Sprite Liquid Mix Tour and the ESPN X Games to pitch PlayStation 2 to music and sports
On Aug. 28, the U.S. Army returns to sponsor the second annual Off the Hook Comedy Tour, which will travel to 12 historically black colleges and universities,
When stumped for a great marketing idea, celebrate an anniversary. Every property passes one at some time, and although it's a widely used idea especially
These days, everyone is looking for ways to cut costs and maximize ROI. Even though the event business is growing, it is also maturing, making it tougher
VANITY, THY NAME IS YOUTH When Johnson & Johnson's Acuvue brand launched a campus tour last spring touting its new color contact lenses, the brand was
SC Johnson wraps up a month-long tour of 24 Wal-Mart stores telling shoppers how to avoid West Nile Virus. Costumed characters, dressed as mosquitoes,
VH1 this week wraps up the VH1's Greatest Pop Culture Icons program and promotion. Branded POPsicle (get it?) trucks toured New York City, Los Angeles
Nintendo America this summer is concentrating on creating interactive experiences for consumers through its tour sponsorships. In addition to the Fusion
Land Rover is using a luxurious brew of events held at elegant private country homes, coupled with exotic chocolate tastings and falconry demonstrations,
Allied Domecq's Beefeater Imported is launching the Beefeater Bold Spirit Tour, a 10-market yacht tour stopping in cities such as Boston, San Francisco
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