Citrix Government Systems will donate 750 tickets for military personnel to attend a Jan. 19 NHL Washington Capitals game honoring men and women of the military. Citrix is also supporting the event dubbed "Capital Salute to Military Night" by providing ...
Sports Illustrated For Kids is teaming up with Team Championships International to kick off a yearlong effort that will bring together 750 soccer teams and 4,500 players to attract new subscribers. The three-day 2006 Kick-it 3-on-3 Soccer Shootout Tour ...
Cartoon Network and Kids WB! have signed on as official sponsors of the 2006 Sports Illustrated For Kids Next Snow Search, a season-long quest to find the best kids (ages 9-13) on skis and snowboards. In its third year, the Next Snow Search consists of ...
Firefly Mobile has rung up twice as many sales as expected since launching its kid-friendly cell phone last summer. The Firefly phone has no keypad just
A first-time tour manager reflects on the good, the bad and the armadillos
This year's Event Marketing Trends Report shows that one-offs just don't cut it any longer, as marketers extend brand relationships far beyond the event, looking for long-term returns
When Bank of America launched its Keep the Change savings program in September, it faced a challenge common to marketers in the financial sector: How to build a tangible experience around the intangible benefits of tucking away even small amounts in a savings account?
Truth, the American Legacy Foundation's national youth smoking prevention campaign, is out with a new TV campaign where the filming of the ads are events in among themselves. In New York City, cowboys rode cows, instead of horses, down Wall Street as ...
Just eight days before the national release of King Kong, a 6,000-pound gorilla (a statue, that is) took over New York City's Times Square Monday to generate excitement for the film's debut. Universal Pictures took center stage at Military ...
RadioShack is taking its red chair on tour for the holidays to help shoppers draw up a wish list of gifts.
