Channel | Social

JCPenney takes Manhattan next month with a pop-up store in Times Square, and new ads breaking during the Oscars.

Verizon Wireless made marketing history last night with the first-ever live concert on the corner of Hollywood and Vine in Los Angeles.

Honda Civic is giving consumers a chance to drive away with a Black Eyed Peas customized and autographed Civic Hybrid.

ConAgra Foods Inc.’s Slim Jim and MasterCard International are getting a piece of the action under a new sponsorship of the Dew Action Sports Tour.

The sweet beat of branding will reverber during the Rolling Stones’ performance at this year’s Super Bowl. The multigenerational appeal Stones’

In the span of a month, beach locales such as Panama City and Daytona in Florida, South Padre Island in Texas, as well as offshore hotspots like Cancun and the islands of the Caribbean will swell with

Frito-Lay has begun a yearlong campaign supporting SunChips' sponsorship of the Susan G. Komen Breast Cancer Foundation. SunChips has signed as the official sponsor of Komen's Race for the Cure Series National Volunteer Recognition Program. The brand ...

Chevrolet is out with an experiential marketing campaign to educate consumers about its new Silverado Hybrid pick-up truck and tout its benefits as a great setting for a tailgate party.

Kraft Foods is pursuing partnerships with technology companies and others to build new businesses like its South Beach Diet and Tassimo brands, both of which are joint efforts with outside companies. At the same time, Kraft is testing a desktop ...

Trailer Park and Creative Domain have merged to form one of the largest companies handling entertainment marketing services in Hollywood. The merger brings together Trailer Park— company widely known for its theatrical trailers for major motion pictures ...