USA Networks Seeks ‘Characters’ For Site, Contest
USA Network is expanding its Characters Welcome branding effort launching a multi-tiered campaign and a contest that offers viewers a chance to win their own Web series.
USA Network is expanding its Characters Welcome branding effort launching a multi-tiered campaign and a contest that offers viewers a chance to win their own Web series.
Jose Cuervo is on the hunt for undiscovered Latino musical artists and is building a major event around the search.
White-shoe bankers, beware: Washington Mutual has taken to the streets of the Big Apple and the Windy City this week with teams of guerilla marketers who are spreading the word on the company's new roster of free financial services.
Kohl's Department Stores this week begins its 26-market tour as title sponsor of the Kohl's U.S. Youth Soccer American Cup.
Sunny Delight Beverages Co. has embarked on a nationwide road trip to promote its drinks.
Citibank was looking for a way to build membership in its loyalty rewards program and chose New York City's Grand Central Station as a focal point to draw a crowd with skill games, mechanical surfboards and sumo wrestlers.
4Kids Entertainment and Radio Disney have rolled out a nationwide tour in search of the most talented and dedicated Teenage Mutant Ninja Turtles and Winx Club fans.
Barred from many cafeterias and reined in at in-school vending machines, brands turn to youth sport programs to reach kids
Happy employees make better brand ambassadors. So do happy retailers, happy B2B customers and happy customer service reps. That has prompted some companies
Yamaha Motor Corporation USA is revving up its All-Terrain Vehicles and Side-by-Side Vehicles by showcasing them at The Professional Bull Riders. Inc.'s events nationwide.