Channel | Social

Dodge is sending nine college students packing for a road trip from their collegiate towns to Miami to promote the 2007 Caliber brand, and to earn money for charity.

Corona Extra is aiming its sights at the urban market in a partnership with Playboy for a summer-long promotion.

In its biggest youth-marketing move to date, Burger King is following millions of teenagers straight to MySpace.com, one the most popular online communities for the young to meet, chat and socialize.

Verizon Wireless will use its sponsorship of music artist Shakira's North American tour this summer to promote its V Cast music service and other technologies to the Latino market.

Crown Royal is set to transform a Louisville nightclub into a Playboy club during the Kentucky Derby weekend as part of a number of efforts surrounding the first jewel in the Triple Crown of thoroughbred horse racing.

Jose Cuervo International is out with new flavored premium tequilas.

The Tribeca Film Festival, now in its fifth year, is launching a host of promotions to reach moviegoers outside of its traditional downtown Manhattan venue.

U.S. Cellular has struck a three-year sponsorship deal for Milwaukee's Summerfest worth more than $1 million.

Nestlé USA's latest sweepstakes will use an in-pack ticket to name a new Willy Wonka.

Lassie is getting ready to run this summer. The heroic collie lends her name to a new dog food marketed by Classic Media, which owns rights to the classic film and TV character. The brand, Lassie Natural Way, hits supermarket shelves this month. Classic kicks off a 20-week tour in June to promote the brand,…