Social Media Listening Helps Qualify B2B Leads
Social media monitoring can help B2B marketers determine if a target company is indeed a good prospect to buy their product or service.
Social media monitoring can help B2B marketers determine if a target company is indeed a good prospect to buy their product or service.
By putting some basic best practices into place, you can stay top of mind with your leads and ultimately earn more of their business. Here are just three ways you can stop leaking leads.
As the saying goes, “follow the money” and 2013 was no doubt the year of marketing technology investments in both the public and private markets.
Almost 80% of B2B marketers aren’t satisfied with their current levels of customer conversions, according to a new report from the CMO Council.
When confronted with ever more complex customer journeys and so much data, a marketer’s task can be daunting.
Many marketers are unable to interpret critical purchasing cues because they can’t track engagement across channels.
Modern-day B2B marketing is more inbound than before, and it depends more on content and less on marketing collateral.
The challenge for companies running multichannel marketing campaigns lies in the ever-present gap between marketing and sales.
B2C and B2B lead nurturing processes have their differences, but bottom line its all about buyers trying to make informed decisions.
Getting input from sales, building the right model and properly scoring a prospect’s engagement are essential to creating a winning B2B lead gen strategy.