Channel | ROI | Metrics

Sit by the AC and catch up with our top 10 most popular B2B and martech stories for July 2018.

B2B might not be the first thing that comes to mind when one thinks of Walmart, but the mega retailer is making a major B2B play in India.

Want prospects to see your B2B content? Make sure you have a strong SEO strategy in place.

Sales and marketing integration is still often tricky business, but sales development reps can be the bridge bringing the two teams together.

Conversion rate optimization can be applied to both digital and offline marketing. Here's five tips for creating a CRO framework.

A more disciplined approach to consumer insights research is helping Keurig better target its advertising approach.

If you want superpowered marketing intelligence, check out our 10 most popular consumer marketing articles for June 2018.

Looking for some great summer reads? Check out our 10 most popular B2B & martech articles for June, featuring BNY Mellon, Cisco and more.

B2B brands that are confusing, misaligned or antiquated don’t get prospects’ attention. Here's why you need to watch your brand closely.

The power of customer engagement, experiences and authenticity were key themes at the recent ANA Masters of B2B conference in Chicago. Here’s a recap of some of the highlights. Stanley Black & Decker Gets the Feels Passion is key to Stanley Black & Decker’s marketing strategy, said CMO Mike Simpson. “People will forget what you…