Consona Buys Enterprise Software Offerings From SupportSoft
Consona Corp. has acquired the enterprise software related assets of SupportSoft, Inc. in an all-cash transaction
Consona Corp. has acquired the enterprise software related assets of SupportSoft, Inc. in an all-cash transaction
The Coca-Cola Co. has launched the “California Dream Home Giveaway” sweepstakes in partnership with Albertsons
Jones Soda—the people who brought you Fufu Berry soda and the much-coveted Thanksgiving Dinner four-pack with flavors like Mashed Potatoes and Gravy
There's a saying in the business world: Customer acquisition is an investment, but profitability is built on customer retention.
Today's challenges demand that the CMO be a "test and learn" person relying on a strong infrastructure of data, tools and analytics.
At the risk of alienating legions of fans, as far as marketers are concerned Elvis Presley had it wrong. A little more conversation – before, during and after the order process – is yielding benefits for a variety of brands.
U.S. retailers now constitute the largest collective market for loyalty reward program memberships, outstripping travel-hospitality and financial services aggregate memberships, according to Colloquy.
The Six Flags network of amusement parks will be the exclusive host for the “Fame national Talent Search,” a multi-city entertainment contest intended to promote the September release
Peppercom recently interviewed 12 heads of communications at Fortune 500 companies, intent on uncovering the answers to two fundamental questions
A luxury marketers' best investment is to use their systems to know the customer that is shopping and direct their marketing efforts to capturing a majority share of their wallet