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Most video contests receive only 50 to 250 entries. But don't be discouraged. It's the total reach that really counts, according to new Forrester Research.
Most video contests receive only 50 to 250 entries. But don't be discouraged. It's the total reach that really counts, according to new Forrester Research.
The 2010 version of Delta Air Lines
Computer maker HP is ready to make everything about you famous—except your face
To counter an economy that has lots of its customer base vacationing in the backyard this year, casual chain Denny’s will give away 42 Caribbean vacations in a contest that ties store visits to an online instant-win game
American Airlines has added another marketing initiative to its efforts to build Hispanic membership in its loyalty program. It is partnering with Eurosport, a U.S. soccer-specialty retailer, for the second consecutive year, this year running a contest to encourage Hispanics to join the program
To promote its new summer Sunday-night program “Hung”—the story of a Detroit high-school teacher who decides to up his income by opening a stud service without the livestock, so to speak—HBO is asking viewers to “Pimp Out Ray and Win $10K”—and then score some click-through action on the Facebook ad network
The retail division at shoemaker Nike is offering a community-improvement grant program aimed at finding and rewarding school and neighborhood groups that use sports involvement to help young people
VanceInfo Technologies Inc., an IT firm based in China, has acquired TP Corp. Limited
Consumers are increasingly recognizing the value of loyalty program participation, according to a new study
What’s making vacations possible during summer 2009 rough economic times? Loyalty and reward program points. According to a new survey, 20% of Americans surveyed say if it weren’t for redeeming points, they couldn’t take vacation trips.