Channel | Data Driven ROI

Sykes Enterprises, Inc., a provider of outsourced customer contact management solutions and services, will acquire ICT Group, Inc.

Yahoo and the Ad Council are offering to give one lucky non-profit organization a free online display ad campaign this fall as part of a promotion to introduce a new ad unit in Yahoo Mail

Audi has engaged RTC Relationship Marketing to serve as its customer relationship marketing agency of record.

During the weeks leading up to a marketing effort, a top campaign strategist does everything possible to glean customer insight. Targets are segmented

As goes Manitoba, so goes the whole of the Great White North? Air Miles, a Toronto-based loyalty program, certainly hopes so: The program's partners that

Getting people to sign up for loyalty programs is no problem. But getting them to actually use the programs is another story

A mom from Boise, Idaho has won the “Inspire Us” contest from Frito-Lay and will have her entry turned into an animated webisode as part of Pepsi’s larger “Only in a Woman’s World” campaign

Video game maker Ubisoft is promoting the October launch of four new titles in its popular ‘Imagine” casual game series with a month-long “Imagine Your Future” scholarship sweepstakes

The Hilton Family of hotel properties checks in as the latest brand to borrow some of the marketing buzz generated by the multiple-Emmy-Award winning show “Mad Men” with a “Live like a mad Man” sweepstakes

Merkle, which had formerly touted itself as a database marketing firm, has changed its brand image to