If you have been involved in securing positive references from your customers you know it can be difficult. How do you maximize those efforts and get the most out of those good words? Just remember these 4 Rs: Reconnect, Repurpose, Recycle and Reward.
OneCommand has named Jeffrey W. Hart to serve as its president.
British Airways and Chase Card Services have changed the rewards program associated with the British Airways Visa Signature card
Office Depot is hoping to boost sales with its "Top 30 Smart Gifts" campaign
Loyalty services, alone among Alliance Data Systems
Groupe Aeroplan Inc., a loyalty marketing firm that serves a multi-national market, has acquired Carlson Marketing, a US-based loyalty marketing services provider, from Carlson Companies Inc.
Food service provider Aramark Higher Education has expended its loyalty program to encourage college students to dine on campus by offering a range of games and prizes as incentives
CRM agency Merkle, has added Sandeep Kharidhi to its Quantitative Solutions Group. Kharidhi will serve as analytics practice leader for insurance and wealth management.
TVGuide.com has begun a contest for top advertisers to raise awareness of the site. The winner gets a Hollywood-style star treatment for a day
Starbucks will merge its two rewards programs, Starbucks Card Rewards and Starbucks Gold, into a single program, My Starbucks Rewards. The new program, which requires more interactions before the benefits kick in than the current programs, will debut Dec. 26.
