Channel | Data Driven ROI

More ways for players to participate such as designing a character or syncing up a player's voice to a character are being built into games. The goal

Dollars are tight, and consumers want to keep track of where every dollar goes And for any money related business, that concern is multiplied many times

Puerto Rico has revised its Sweepstakes and Games of Chance Regulation, removing legal barriers that previously forced advertisers to void sales promotions in the U.S. territory and that limited participation in many prize contests only to residents

In an age of austerity, celebrate the new value shopper Brands that will succeed are true to their core, assure potential buyers, and share positive and

Premium beverage maker Jones Soda Co. has launched a tie-in promotion with the North American release of the latest version of Konami Digital Entertainment’s Karaoke Revolution videogame

Computer Services, Inc. has inked a partnership with RewardsNow, Inc.

Online apparel and footwear seller Zappos.com and shoe retailer Steve Madden are using a viral promotion to sell shoes by encouraging consumers to share online content they create with friends and family

Consumers waiting in line for their flu shots—and the docs with the needles—aren't the only ones concerned about healthcare reform. B-to-B marketers have their brows furrowed too.

Customer relationship marketing agency Merkle has named Patrick Hennessy and Tim Berry to the newly created positions of co-presidents.

Wyndham Worldwide is running an essay contest to find 10 adventurous individuals who will travel twice in the next year and return with advice the hotel chain can put to good use