Recency/frequency/monetary value modeling, or RFM, is a tried-and-true segmentation tactic for catalogers and other mail order marketers. But e-mail practitioners have been more reluctant to use it to segment their campaigns.
Marketing has also evolved, and what constituted "state-of-the-art" communication a few decades ago, and even a few years ago, has changed radically, particularly in the art of targeting. But, unlike journalists, our questions have changed, and the relationships between questions and answers have become increasingly more significant.
The Loyalty One and Epsilon businesses of Alliance Data have inked a sponsorship agreement with The Loyalty Marketer
So how do you get kids ages six to 16 to enjoy bite-sized tomatoes as a nutritious snack? Roll the video and add some music
Marketers need to rethink the way they consider the total value associated with families. Historically, we’ve always approached things at an individual or a household level. And the reason was straightforward. That was typically the best level of ...
An emerging concept called gamification may just be the jolt the loyalty space needs to shake off the cobwebs and become vital again. Gamification takes
The advertising world spends approximately $5 billion annually on media buying and planning. And while that is a necessary component of marketing success,
Marketing modelers who use U.S. Census data better make sure their slide rules are properly oiled: This year marks the first in 70 that the Census Bureau
QUESTION: MARKETERS TODAY HAVE A WEALTH OF DATA AT THEIR FINGERTIPS MAYBE TOO MUCH. DOES HAVING ACCESS TO SO MANY METRICS HELP SHARPEN YOUR STRATEGY,
Walmart has leapt ahead of most of its competition in a new loyalty study. But the behemoth of Bentonville shouldn
