German Loyalty Marketer Payback Acquires I-Mint
Payback GmbH, a German loyalty program marketer, has acquired I-mint, an Indian loyalty program, for an undisclosed sum.
Payback GmbH, a German loyalty program marketer, has acquired I-mint, an Indian loyalty program, for an undisclosed sum.
Alliance Data Systems Corp. will acquire the Direct Marketing Services unit of Equifax for $117 million.
In many companies, the question of which department oversees customer relationship man¬agement is a tricky one. Marketers work with the system on a daily basis, sales has to input data on the go, and IT needs to make sure all the back end processes are in place. Chief Marketer talked to several industry experts to…
A new study evaluating several sources of business-to-business data has a seemingly simple question at its heart: Which source is best? There's a second
In 2009, Sprint set out to reward the top tier of its 48 million customers with its first loyalty program, Sprint Premier. The program is free to customers,
More and more digital marketing plans have to live in a window of a fiscal quarter or less. But does that mean your consumers will drop off the face of
As I looked through the daily updates from NextMark and Standard Rate and Data Service (SRDS), I realized there really are no new transactional based, direct mail-sourced lists coming to the market. This has been the case for a while now. It's no surprise given the economy and the fact no one is jumping into…
RewardsNow has finalized a $7.5 million investment from Edison Venture Fund.
The Canadian Club Whiskey brand is sending people off once again on a search around the planet for hidden cases of the liquor
More and more brands are using text messaging in combination with an entertainment forum to stage games, contests and other promotions