Channel | Data Driven ROI

The lawn-care industry's traditional prospecting methods might kindly be deemed convoluted. A potential supplier calls a lead and requests the opportunity

La Quinta is in the business of putting people up for a good night's rest at any of its 800 mid-scale hotels. It is also in the business of making sure

Marketers always need to think about the segments that have the greatest need for their products. Targeting effectively depends on data and analytics, a concept that Kramer on "Seinfeld" could have applied to marketing the Bro.

Sometimes a thank you just isn’t enough. This was the case with the first iteration of TrueBlue, JetBlue Airways’ customer rewards scheme. “It was supposed to be a thank you program,” Dave Canty, the airlines’ director of loyalty marketing and partnerships told attendees at the Colloquy Loyalty Summit. The program’s limitations, however, didn’t leave its…

Loyalty marketers are rarely accused of being slow off the mark, and the rate at which they have innately grasped two of the three Rs of loyalty marketing – reward, recognition, relevance –supports this. Take rewards. Marketers are long accustomed to giving tangible thanks – airline tickets, extra groceries and so forth – to their…

Citi, Godiva, Hyatt, RecycleBank and U.S. Bank shared honors at the inaugural Colloquy Loyalty Awards. The awards recognize transformative, consumer-focused loyalty initiatives in five categories.

The very idea of a loyalty program assumes that customers will stick around for a while. While few marketers, save perhaps for mortgage lenders, are considering what customers will be like 20 years down the road, there are trends today which will shape the business environment of tomorrow, according to Kelly Hlavinka, managing partner at…

In time for the school-year lunchtime rush, Sara lee Deli has launched a social campaign to identify and help the mom with the pickiest packed-lunch eaters

Alterian, a direct marketing analytics firm, has acquired Intrepid, an international market research and social media analytics consultancy.

Harte-Hanks Inc. has bought Information Arts Ltd, a U.K.-based database marketing services company, for an undisclosed sum.