Channel | Data Driven ROI

Forget scarecrows. In a recent virtual promotion, folks in FarmVille were encouraged to fly a Farmers Insurance Group-branded blimp over their crops that tied to a sweepstakes in the "real" world.

When HealthyPet decided to segment its email database, it didn

In an effort to reach as many customers as possible at minimal financial cost, many marketers overlook the pricey consequences that can result from sending mass, untargeted emails to their entire audience.

Dunkin' Donuts tweeted recently about a contest: "A bathtub of DD coffee? Naming a pet Dunkin'? How would u share ur fanDDemonium in The Ultimate DD Coffee Fan contest?"

Do third-party rewards dilute the branding message and relationship program participants have with marketers? Direct Newsline spoke with Jill Goldworn, president and co-founder of rewards and incentives provider TheFirstClub about the challenges and opportunities available to marketers seeking to broaden their reward program offerings.

We all know customized emails can be effective. Here are some of their most important characteristics

Aloft Hotels is trying something new: scattering digital tags around its hotels for customers to search for

In the consumer loyalty space, digital technologies have made it far easier for brands and retailers to maintain direct communication with existing customers and recruit new ones

By her own admission, Stacey Raiche doesn’t have a traditional direct marketing background. But Raiche, who recently joined marketing services firm Epsilon as senior VP, in support of the healthcare practice within Epsilon’s strategy and analytics consulting group, views this as an advantage.

Mix some Philadelphia Cream Cheese with a few of your favorite ingredients and you could be on your way to winning the Real Women of Philadelphia Recipe