Channel | Data Driven ROI

Analysis Of Unredeemed Loyalty Points Offers Customer, Marketing Insight

There is information in inaction, if marketers know how to analyze it: Segmenting and examining customers based on their activity and unused loyalty program currency can offer insight into communicating with them and building their value. It can also help stimulate redemption. This is a double bonus: Not only do customers interact with the marketer,…

ASPCA Cuts Churn By Updating E-Mail Addresses

Never mind the dog: One animal-focused organization has generated a donation by cleaning up after its donors. “People can change email addresses as easily as they change their socks,” says Debbie Swider, emarketing director at ASPCA, adding that the organization’s procedure for updating contact information isn’t as efficient as it could be. As a result,…

Techniques for Leveraging Atomic-Level Data

|  by Chief Marketer Staff

Many direct marketers need to be more creative in the ways that they leverage their customer data. Sure, just about everyone uses customer data to make general decisions about whom to promote. Typically, this is done with either rules-based logic such as RFM Cells, or more formal statistics-based predictive models. However, this is just scratching…

Sweeps Don’ts

|  by Chief Marketer Staff

DON'T lose sight of your primary objective. Sweepstakes are usually quantitative they can draw the interest of a large number of people, but they're not

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.



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