Channel | Data Driven ROI

Hostess is using a gift card as a grand prize in a new contest that it says will “brighten the holiday season” for the winner.

The Las Vegas Sands Corp.'s new data system places a stronger focus on the full spectrum of visitors' activity, and therefore their total profitability. Traditionally, casino patrons are ranked and marketed to based on what they spend, either during a single trip or in aggregate. But this doesn't allow for subtleties such as their rate…

Clorox has a new online communities, a place where moms can share “bleachable moments” through a contest that tackles life’s “Yuck + Oops” moments.

Levi's Mirror, Mirror college tour for Curve ID jeans is offering $10,000 donations to rival schools with the most tour participation.

Travelocity let its “Roaming Gnome” fade from view over the last year or so, but as it soon found out, its customers didn’t agree. That led to the brands largest promotion to date, the "Roaming Gnome?"

Can't fool consumers. They know—or they think they know—that when marketers gather their personal information, the company benefits. But consumers are less sure of the benefits they themselves accrue when giving up their information. And a majority of them are concerned about the amount of information held by others, according to a new survey from…

Tony's Pizza is offering on-pack access codes for 5-day rental of a virtual race car in EA's Need for Speed World MMO racing game.

Chrysler and its Dodge brand had people running around the country looking for three hidden Dodge Journey vehicles in a promotion called, “Search Engine for the Real World.”

The Duct Tape brand can get people to do some pretty crazy things. High-school students have fashioned entire prom dresses and suits from the sticky stuff

The Borden Dairy Co. will begin running sweepstakes as part of a new robust marketing program to grow its share of the milk market