Channel | Data Driven ROI

Red Rose Tea is stirring brand fans' memories of shared times with friends in an ecard Valentine campaign.

All of these campaigns offer valuable lessons that marketers can apply to their own promotional efforts in 2012

By the end of the fourth quarter, Netflix had added 610,000 customers to its U.S. subscriber base. The catch is that nearly all of those subscriptions are, at least initially, added within its "free subscriber" promotional category

People love their pets, and just like their kids, they love to post photos of the creatures for all their friends to see. Eukanuba, a P&G brand, has launched a contest that strikes at the hearts and minds of pet owners everywhere: post a photo of your Boxer or Spaniel for the world to see.…

Lately,

Crabtree & Evelyn has learned a lot about operating loyalty programs. It has had one version or another for about 10 years

For companies to win this battle for consumer hearts and minds, there are three tactical initiatives to deploy