Channel | Data Driven ROI

2012 PRO Award Finalist: Tris3ct for Kimberly-Clark and the "Cottonelle Ultra Switch" promotion.

2012 PRO Award Finalist: Tenthwave for eBay for "The More, the Merrier" Facebook promotion.

McDonald's took their top-ranked french fry product and linked the question "You want fries with that?" to just about any good thing customers could imagine in life.

Global airline network oneworld alliance wanted to educate elite status customers on the benefits of membership.

Sweeps and contests today take place in the social ecosystem more often than not, says EVP marc Wortsman of Marden-Kane, agency #68 on the Promo 100. That builds engagement and viral buzz, but it also calls for extra care to make sure players can't game the game with double identities or purchased votes.

Athletes work constantly to strengthen their bodies. In a similar fashion, Chicago-based Revolution uses sports to help brands strengthen customer relationships.

Belmont Savings Bank is hoping a new campaign featuring TV spots supported by email, live events and in-brands promotions will entice customers away from mega-competitor Bank of America.

Kellogg

DCI Cheese Co. uses a steady stream of promotional contests and coupons to bring attention to its handcrafted cheeses.

Understanding cultural differences can help B2B marketers build relationships