Data Driven ROI
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Acquisition
Bennigan’s Scratch-to-Win Rewards Customers and Encourages Sharing
Bennigan’s, the chain of neighborhood pubs serving up Irish hospitality, is running a scratch-to-win promotion for a chance to win a “Pub in a Box.”
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Acquisition
How and Why to Use Sweepstakes on Facebook
Does it make sense for your brand to run a sweepstakes on Facebook? Here’s some sound advice.
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Data Driven ROI
Reward Program Aggregators Offer Challenges, Opportunities for Loyalty Program Operators
Loyalty aggregators offer consumers a chance to mass-manage the programs in which they participate. But are they good for loyalty program operators?
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Acquisition
MMA Guidelines Create Order Out of a Tangle Of Mobile Ad Sizes
To standardize display ads on mobile devices and thus make them easier for brand and media managers to buy, the Mobile Marketing Association has arrived at six standard units for mobile phones and recommended specific ad sizes for use on tablet devices.
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Acquisition
VW Gets Strong Click Rates from Location-Based Super Bowl Campaign
For its third commercial appearance at the Super Bowl, VW wanted a way to make its ads stand out from the clutter of other car commercials. The company chose to partner with JiWire on free WiFi access around Indianapolis before, during and after the game, in return for watching its TV spot before login.
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Acquisition
Wienerschnitzel Corn Dog Sticks Carry a Surprise for Customers
Wienerschnitzel, claiming to be the world
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Acquisition
2012 Trends To Watch in Games and Sweeps
What to watch this year in games, contests, and sweepstakes.
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Data Driven ROI
Red Rose Stirs Sharing with Ecard Valentine Promotion
Red Rose Tea is stirring brand fans’ memories of shared times with friends in an ecard Valentine campaign.
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Acquisition
The Best of the Best: Four Game Changing Ideas from IMA Winners
All of these campaigns offer valuable lessons that marketers can apply to their own promotional efforts in 2012