How Scopely’s CMO Uses Story-Driven Creative to Enhance Performance Marketing
CMO of game developer Scopely says performance marketing is about more than mathematics.
CMO of game developer Scopely says performance marketing is about more than mathematics.
Marketing industry heavyweights who caught our eye this year.
A look at Driscoll's approach to data collection and how ecommerce has altered the company’s marketing mix and product strategy.
Our monthly profile of an outstanding marketer whose leadership and campaigns are moving the needle for their brand.
In light of Apple's new app tracking rules, marketers can focus on growing email marketing and consider other opt-in channels.
AB InBev's new approach to content creation, emphasis on first-party data and four pillars of its global marketing strategy.
How marketers can prepare for the demise of third-party cookies.
How Artsy ecommerce thrived through a focus on customer experience, lifecycle marketing and audience segmentation in addition to top-of-the-funnel tactics.
Marketers' privacy-focused pain points in 2021 along with potential next steps to minimize their negative impact.
Nielsen announced that it’s developing an identity resolution solution to debut in 2021.