How Big Data is Changing the World
More than ever before, data insights can provide a competitive advantage for those able to effectively analyze it and ac .
More than ever before, data insights can provide a competitive advantage for those able to effectively analyze it and ac .
This year’s annual program around the Super Bowl, “A Man Knows How to Choose His Team,” continues Tecate's hard work to reach the U.S. Hispanic consumer.
To showcase the brand’s fuel efficiency, Volvo Trucks has launched an iPad game and an accompanying online scavenger hunt for U.S. participants.
The role of billing within organizations is no longer just invoicing and accounts receivable, it's impacting every aspect of the business, including the marketing department.
Tips and tricks from Maritz Loyalty Solutions to tune up your marketing programs with ramification.
The multichannel, big data future is here now. If you haven’t already, you need to get smart fast about the data you’ll need.
Dana LaSalvia, senior director of marketing at Rymax Marketing Services, talks about 2013 trends, challenges, retail-buying behavior and what’s up with the color purple.
Three ways gamification can benefit brands.
A June 2012 DemandGen report found that 42% of marketers say marketing management and its impact on revenue is actively tracked by their company’s CEO.
Walgreens debuts its first loyalty program, Balance Rewards.