Brands that Scored a Super Bowl Social Touchdown
Social listening played a huge role in brands understanding how their Super Bowl spots played with viewers. Here's a look at the brands that scored.
Social listening played a huge role in brands understanding how their Super Bowl spots played with viewers. Here's a look at the brands that scored.
Here are three lessons learned from MVMT, IGN and Brooks Running about data experimentation.
Marketing execs discussed martech challenges—investing; how they determine which tools are most effective; and the role of data and content.
Discover how to make the most of your B2B data this year throughout the entire funnel, to connect with prospects, close sales and create loyalty in these special reports.
There’s a lot of talk about how to humanize marketing. Really thinking about and understanding the humans we are marketing to—not just prospects and customers.
Only 61% of B2B marketers are satisfied with their current customer retention marketing efforts, according to a new research report.
ROI matters. After all, today’s marketing professionals are tasked as much with executing successful creative campaigns as they are with managing costs. Balancing on the budgetary tight rope is tough. Marketers need to know how to make every dollar stretch.
A kiosk in a KFC uses facial recognition technology to scan customers' faces and suggest menu items.
By unifying previously siloed parts of the campaign lifecycle and distribution channels, marketers can unlock enormous efficiencies and greater insight.
Looking for some light reading this holiday season? Get a glass of egg nog and check out our 10 most popular B2B stories of 2016.