Channel | Data Driven ROI

RISING CUSTOMER DEMANDS and ebbing budgetary resources does this sound like the way the tide has been turning in your company's customer relationship

M&M GOES GLOBAL Hackettstown, NJ-based Masterfoods USA's M&M brand this month flips the switch on the largest marketing campaign in its 61-year history,

What to do when the Super Bowl is over and March Madness is still a month away? If you're Frito-Lay, you get yourself an Xbox or a truckload of Xboxes.

You must feel like Santa Claus, awarding all those cool prizes to sweepstakes winners, an admiring client recently told me. Actually, Santa's been getting

Traditional brands regain the spotlight as spending rises 9.0 percent.

Everybody loves Hollywood: the glitz, the glamour, the movie stars. Brands are well aware of America's obsession with Tinseltown, judging by the steady

Publishers Clearing House, Time settlements have implications for all sweepstakes.As direct-mail marketers spend an estimated $28 million to comply with

JVWeb, Inc., a Houston-based Internet strategy company, acquired a majority interest in privately held NewsUSA, which provides news and information about

The U.S. District Court of New Jersey in December approved a settlement in a class-action suit filed against Jersey City, NJ-based American Family Enterprises,

The National Association of Attorneys General (NAAG) will keep up the pressure on unscrupulous direct-mailers once federal legislation begins this year."We've