Channel | Data Driven ROI

Pet product maker The Iams Co. is looking to capture new customers and has tapped a makeover expert from TLC's Trading Spaces to tout its sweepstakes

Instant-win games and sweeps will tout the television premiere of Pirates of the Caribbean: The Curse of the Black Pearl this summer on Starz network.

The History Channel's e-commerce Web site carries 16 video or DVD sets featuring German air might. By any standard this is a lot of Luftwaffe, but A&E

Talk about silos. Only a few years ago, California State Automobile Association had separate departments and IT systems for every service it offered —membership,

Blue Cross Blue Shield of Rhode Island has achieved a negative ROI of 45% with a new CRM system. And it is pleased with the results. Huh? Yes, it's true:

Founded in 1848, Ipswich, Suffolk-based Fred. Olsen Cruise Lines has a reputation for relaxed and luxurious voyages aboard ships that are smaller and

The top salaries remain the same, but database professionals have seen some improvement in their pay, according to the latest salary survey from Crandall

The marketing regulatory landscape is in an upheaval, consumers' attention is drawn by both national and international events, and the country's economic

One might think that furniture shoppers have a finite need for ottomans, typing tables and children's bunk beds, but at Rhodes Furniture, half of its

A simple definition of customer relationship management might be "a continuous loop between the customer and the marketer in which, through interaction,